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The Business Edge: Building Profitable Relationships 

What Does It Take To Grow a Service Organization?

It takes more than networking, advertising or the energizer bunny! Rather, it requires a business strategy based on the principles of relationship management. What counts is how effectively you attract and win new customers, clients or funders as well as how effectively you nurture and retain those you already have.

Building Profitable Relationships

The Business Edge is a fast paced, hand-on training for professional practices, public agencies, nonprofits, health care providers and community organizations on how to grow a service business. You will learn to quickly develop rapport with key customers, discover their “real” need; meet and even exceed expectations; and create long-term loyalty. The topics include.

  • Two Business Models: Know the difference between transactional vs. relational.
  • Marketing Outreach: Increase the awareness and usage of your services to a target market.
  • Reputation: Make a strong first impression and continue to influence customer perceptions.
  • Communication: Use the 6”W” questions to discover your customer’s needs and expectations.
  • Solution Selling: Connect with the customer, link needs to services, move to making the sale.
  • Account Management: Satisfy your key customer base with great service and develop future business.

Stop Paying Lip Service to Service!

Here’s how Branding 4 Service can give your business or organization the competitive advantage with customers, clients, funders or the public.

1. The Business Edge

2. Total Service Excellence

3. Voice of the Customer

4. Service Power Articles

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