What Have You Done in Branding 4 Service?

Here are examples of how we helped organizations to:

• Build service leaders and champions throughout the organization;
• Provide more responsive and reliable service to their customers;
• Boost their reputation for service with their key customer base.

1.   Two departments of a major metropolitan hospital and trauma center needing to quickly reduce poor service delivery. A service leadership program sparked strategies to improve communication and work flow between departments which led to increased customer satisfaction.

2. Inter Agency Workforce Group, bringing professionals together from the public sectors, requested training on how to build better relationships and provide great service to their business customers.

3.  A community outreach agency, on their 25th anniversary, wanted to align their efforts to meet the growing and changing needs of the region.  Focus groups with key stakeholder groups resulted in a revised mission, new programs, and a more targeted donor campaign.

4. A performing arts organization, whose founder had retired and a new executive director was onboard, wanting to expand its brand identity and its customer base.  Voice of the Customer gathered satisfaction data on pricing, programming, and packaging from six different patron groups that led to target marketing and more series options.

5. 25 customer care teams of an in bound call center struggling with poor customer ratings on response time, billing accuracy and general service. A service leadership program led to planned changes in call-taking procedures; more frequent communication between shifts; and training in the 3”R’s of Service”.

6. A federal agency, promoting the growth of businesses owned by ethnic minorities, requested a presentation at its regional conference on how to build more profitable relationships with their business to business customers.

7. One of the largest chapters of a national professional organization trying to increase the retention of new members. Voice of the Customer worked with chapter leadership to evaluate service delivery, professional identity and program value.

Stop Paying Lip Service to Service!

Here’s how Branding 4 Service can give your business or organization the competitive advantage with customers, clients, funders or the public.

1. The Business Edge

2. Total Service Excellence

3. Voice of the Customer

4. Service Power Articles

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"Marcia’s session on Building Strong Relationships was invaluable.  The wealth of practical strategies allowed my staff to better accomplish our agency’s program objectives… It also created a model to cultivate long lasting professional relationship."
          --- Director, Educational Opportunity Center, UTA Arlington